Spindle Communications

We at Spindle Communications would like to give your company the opportunity to evaluate our range of services available in respect of public relations, investor relations, digital marketing, social media marketing and event management.

Being a leader in marketing technology intensive companies and products, as well as businesses that render consulting services, we are at a knowledge juncture that allows us to offer a range of PR and marketing services which are highly cost effective, scalable, well defined, analytical and which result in qualified, measured marketing services to your business.

At Spindle Communications we offer the following range of services.

·         Investor Relations

·         Media Relations

·         Public Relations

·         Event management

·         Social Media Marketing

·         Digital Marketing

·         Website development & SEO (Search Engine Optimization)

 

Each of our services is tailored to best suits the needs of our clients.

You are probably wondering what about Spindle Communication sets us apart from the rest; it is our dedication to the client, our variety of services, our databases, our social reach and this is only to name a few reasons.

Investor Relations: Spindle offers a variety of consultancy, database development, road shows, analysis and research services including IPO (Initial Public Offering) and Post IPO- Related Services.

Media Relations: Media Relations, if managed correctly, can play a major role in gaining and maintaining a favorable public image. Our advisors at Spindle Communications include specialists in the print, broadcast and online media. Our mission with this service is to communicate tangible facts, stimulate insightful articles and at the same time nurturing the relationship between our client and the media to form a long-term relationship rather than a once off.

Public Relations: At Spindle we are proud to offer Brand Identity Development, Business-to-Business Marketing, Consumer Marketing, Crisis Communications and Employee Communication.

Events:  Spindle Communications specializes in the following corporate events: product launches, investor road shows, green events, conferences. We offer a hands on-approach to each function/event to ensure that our tailor made events meet the expectations, budget and style of our clients.

Social Media: Social Media is an ever-changing and developing field. It is of vital importance that companies keep their finger on the pulse. It has become easier for companies to build one-on-one relationships with their target audiences. We have established communication platforms around mining, ITCE, cleantech, green cities, environment, life sciences and healthcare, human resources and financial services.

Search Engine Optimism: We offer to help you with either SEM (Search Engine Marketing) and/or SEO (Search Engine Optimization).

 

In particular, the Spindle Communications team is able to help clients focusing on African markets to reach out to influential target audiences. From needing us to draft, edit and send of a media release on your behalf, to maintaining valuable relationships with the media, or planning a corporate event, you can be assured of the highest service.

We also offer a 2 hour free consultation via Skype to yourself or your firm’s marketing & PR representative. You are welcome to contact me on suza.adam@spindlecommunications.com to set up an interview. My skype handle is SpindleComm.

Our hourly rate is R500,00 and as a norm, retainers start at R8 500 p.m.

I also manage a Linkedin group  called Mining Exploration in Africa with more than 12000 members. If you would like to promote your renewable energy business to the mining industry in Africa, we can post an announcement of 2000 words on your behalf. The cost for doing so is R2500.

Should you have any queries please feel free to contact myself on +2711 880 0364

Investor Relations for Africa

Spindle Communications investor relations agency from Spindle Communications

How to maximise your brand's efforts on twitter

Before you begin to put your brand out there on twitter it is wise to consider who you are targeting. This will allow you to make use of twitter in a way that will be attractive to the people you want your brand to be associated with. Your communication on twitter must then be geared towards your selected audience.

Prepare a social media policy which outlines how the company will use and conduct itself on twitter. It should also have certain rules and regulations specific to the organisation's needs on how the organisation will deal with certain issues that could arise on twitter. For example the organisation receiving negative comments from dissatisfied consumers.

A consistent look and feel should be maintained on twitter, this can be done by having a distinctive brand personality. This should be visible in the way the organisation conducts itself on twitter and also in the content it shares.

Determine audience goals, this is the primary message you want to communicate to your key audiences. This will also allow you to select the most relevant messages and content to put up on twitter.

Use twitter as an additional means to drive traffic to your primary website as well as other platforms such as your blog for example. If used strategically the organisation's twitter account could be the vehicle that drives key audiences to other platforms you are interested in interacting with your stakeholders on.

Engage with the media by involving them in your social media activities. Mention a journalist or perhaps a publication when you post interesting content for example. This can be seen as a subtle yet very strategic and effective way to pitch news and get the organisation some publicity.

Attract followers by making your twitter account an experience rather than just another organisation that tweets. This can be achieved by making posts engaging and innovative, tell a story that captivates your audience. Involve your audience and create a sense of community and movement.

Always measure your social media efforts, this will allow you to calibrate your social media efforts according to your corporate goals. This will promote twitter from a useful tool to something that actually makes a tangible contribution to your organisation's bottom line.

Spindle Communications credentials

Spindle Communications Credentials from Spindle Communications

Clean Technology Conference to focus on technologies that inhibit climate change

JOHANNESBURG - Viridis Africa, the clean technology business and investment conference presents a matchmaking platform for African renewable energy, waste management, water conservation, and recycling businesses and investors on the 16^th and 17^th October 2012 at the Killamey Country Club, Lower Houghton South Africa.

The event is dedicated to entrepreneurs and corporate who seek funding to introduce clean technology solutions and services. Local and foreign investors will be in attendance within the event, seek strategic alliances, distribution partners and acquisitions. 

The event challenges participants and presenters at the conference to present and discuss African solutions to African problems, champion African economic growth, climate change adaptation and climate change mitigation measures.

The conference organizers is adamant the clean technology development in Africa should lead to poverty reduction, disease prevention through improved waste management and water treatment technologies, and higher literacy levels due to access to access to electricity.

Solutions to mitigate change mitigation will be articulated at the conference. Though at the moment, Africa emits barely 3% of the world’s green house gases, yet the continent is most affected. Experts agree that Africa is the most vulnerable continent and least able to adapt to present a new hurdle in the fight against extreme poverty and disease. Africa is also known to have the least capacity and ability to cope with the problems of climate change. For many sub-Saharan African countries, climate change means more frequent drought and floods, water scarcity, and increased health challenges such as under-nutrition.

Global warming could cause temperature rises double those elsewhere. The consequence would be dramatic declines in rainfall and a fall in crops. There are likely to be severe water shortages in many parts of the continent.

According to Suza Adam, managing director of Spindle Communications, and organizers of Viridis Africa, “it’s also imperative for those responsible for the emission of the greater percentage of green house gases to commit to reducing emission at home. The reluctance of greater emitters of green house gases to cutting down emission at home is questionable if we are all committed to global warning reduction.” 

Explains Adam, “buying emission rights abroad is good, but cutting down emission at home is better. And guess what, best is if you can do both.”

“We all have a responsibility to do research and come up with ways in which renewable energy can bring about sustainability to struggling communities. Since renewable energy applications most times takes power generation into the citizenry. It will help us lower our carbon footprint while gauging our energy barometer.”

Adam explains: “Our industries should be bolstered by sustainability initiatives and carbon finance should be used to scale up renewable energy and low-income household energy projects. It will amaze us if we sincerely cut our carbon emissions and implement strategies to adopt and mitigate the risk climate change has on the society.”

“We should undertake energy saving initiatives, e.g. replace your light bulbs with energy saving lights, install timers in various points and turn off all geysers, etc. 

“We should highlight how renewable energy can bring about poverty eradication and sustainable development; how it can bring about agricultural development, productivity and rural sustainability.

“Let’s be able to show the link between renewable energy and food security, sustainable agriculture and rural development. How renewable energy can bring about energy security, food security, quality and sovereignty. How renewable energy can foster gender dimensions in agriculture, rural employment and natural resource management.

Adam concludes: “Lets together reinvent the energy wheel for our planet, with the design and development of efficient renewable energy architectures.”

 Viridis Africa is inviting entrepreneurs to submit a business plan or investment proposal to the organizers of the event. Participating in the event will allow clean tech business owners to raise capital for expansion, acquiring new technology, opening new markets and upscaling production. Business plans should be send to suza@viridisafrica.com before 30 August 2012.

For more info on how to take part and presentation guidelines, please visit www.viridisafrica.com

AGAMA Biogas seeks investors at Viridis Africa Event

On the 16th & 17th October 2012 the second Clean Technology business and investment matchmaking conference for the African continent is to be held at the Killarney Country Club in Lower Houghton, Johannesburg, South Africa. Called “Viridis Africa”, the event is dedicated to entrepreneurs and corporates who are seeking funding to introduce clean technology solutions and services.

Principals who present their business opportunities at this event would have the audience of numerous local and foreign investors, stratified according to their interest and investment criteria. Investors would include venture capital, private equity, project and corporate finance outfits and others dedicated to the clean tech sector. They would also include funding agencies, major industrial conglomerates, technology specific investment funds and major companies who seek strategic alliance and acquisitions.

The company Agama Biogas (Pty) Ltd, runner up in the 2011 South African CleanTech Competition will be presenting a business case for investment at the event. It is the manufacturer of the BiogasPro range of prefabricated biogas digesters. 

The BiogasPro is a unique, patented system that is engineered, designed and manufactured in South Africa for African conditions. It is also the first small digester to achieve certification, in this instance by the South African Pipeline Gas Association.

In addition, BiogasPro is one of the contributors to The Chicago Athenaeum: Museum of Architecture and Design's, Green Good Design Award 2011 where it has been selected as an award winner for making a positive contribution in the area of more sustainable design and the environment.

BiogasPro’s offerings range from biogas digesters for schools that face inadequate and undignified sanitation for children and staff, to digesters handling animal manure and generating gas that removes the need for expensive and unreliable wood fuel and/or bottled gas for cooking. In a survey conducted in 2008 for the Dutch Government, AGAMA Biogas identified 300 000 energy poor households nationally that could immediately have access to clean energy through biogas.

AGAMA Biogas, together with People’s Power Africa supplied and installed two BiogasPro digesters within an integrated sanitation, waste, energy and food production system at the Three Crown Junior Secondary school, which was one of four schools just in that area that benefited from the BiogasPro technology. The integrated system won the school and People’s Power Africa 9 national and international awards recognising the project’s value.

In addition, AGAMA Biogas also extended further into the hospitality industry, where the company seeks to recycle the waste water from kitchens and hand wash basins, combining it in the digester with food waste from food preparation and plate scrapings. The gas is then used in the kitchens for cooking and the nutrient rich waste water from the digester is then ideal for irrigation of gardens. Prime examples of such sites are the student residence, Leo Marquard at the University of Cape Town and the digesters that have recently been installed at three upmarket bush camps in Botswana.

Viridis Africa invites clean tech company owners to submit a business plan or executive summary for evaluation, and to be included in the line-up of the event.

The following are some of the clean tech sub-sectors in which principals may consider their company, initiative being presented:

·         Wind, solar, hydro, biofuels, geothermal, clean coal technologies

·         Fuel cells, advanced batteries, hybrid systems

·         Building efficiency, smart grids, waste heat recovery

·         Water treatment, water conservation, waste water treatment, desalination

·         Recycling, waste treatment, organic matter, plastics.

Please note that the deadline for business proposal submission is 30th of August 2012. 

Presenters will have the opportunity to introduce their investment case to interested parties throughout the lifecycle of their business, i.e. from conceptual, early stage / start-up through to established business.

Visit www.viridisafrica.com for more information

Viridis Africa 2012, where entrepreneurs and innovators meet with green investors

Following on the success of the launch of Viridis Africa 2011, where more than 20 major investment opportunities were presented to prospective investors, Viridis Africa is now soliciting business plans in the clean tech industry from entrepreneurs seeking funding to turn their projects to account.

Viridis Africa as its name suggests in Latin, is about investment into "green" sustainable technologies and projects, presented by entrepreneurs and corporates who are seeking funding to introduce clean technology solutions and services.

Principals who would present their business opportunities at this clean technology venture capital, private equity and debt financing event would have the audience of numerous local and foreign investors, stratified according to their sectoral interest and investment criteria.

This year Viridis Africa will introduce foreign companies who wish to deploy their technology solutions encapsulated into regional commercial ventures, seeking local business partners and co-investors.

It is expected that numerous parties from USA, Europe, China, and India will be attending the event to obtain a firsthand overview of clean tech opportunities in the region.

Investors would include venture capital, private equity, project and corporate finance outfits and private investors focused in environmental technologies. They would also include international funding agencies, major Asian industrial conglomerates, technology specific investment funds and major companies who seek strategic alliance and acquisitions.

The following are some of the clean tech sub-sectors in which principals may consider their company or clean tech initiative being presented:

·         Clean Energy Generation: Wind, solar, hydro, biofuels, geothermal, clean coal technologies

·         Storage: Fuel cells, advanced batteries, hybrid systems

·         Infrastructure: Management, transmission

·         Efficiency: Building efficiency, smart grids, waste heat recovery

·         Water & waste water: Water treatment, water conservation, waste water treatment, desalination

·         Recycling & waste: Recycling, waste treatment, organic matter, plastics

Presenters will have the opportunity to introduce their investment case to interested parties throughout the lifecycle of their business, i.e. from conceptual, early stage / startup through to established business.

The event will also introduce parties with complementary technologies and business models to one another to explore mutually beneficial opportunities.

In the main the conference and its exhibition will endeavour to bring about a vibrant “market platform” for entrepreneurs and corporates to propose and conclude investment deals with funders.

Although the event is to be held once a year, it is designed to give the participants long term continuity vis a vis  the provision of web-based interaction platforms, inducing social networks such as the Sub-Saharan Africa Sustainable Energy group  on Linkedin.com.

In addition it is intended to hold Viridis Africa within individual countries in Africa, as and when greater interest and support is gained in a particular country.

The deadline for business proposal submission is 30th of August 2012 and should be forwarded to suza@viridisafrica.com.

An executive business summary of the proposed clean tech technology, project or company is required in order for the organiser, Spindle Communications, to match the business proposal with the appropriate theme and funders. Importantly participants need to indicate the funds they seek and the principal terms for investors’ participation.

Visit www.viridisafrica.com for more information.